NEW YORK TIMES: Brita Puts Its Brand in the Spotlight on a Univision Reality Show
Thursday, January 12, 2012 | Post a Comment A version of a popular reality competition series aimed at Hispanic viewers, which is to make its debut on Univision on Wednesday night, has a different title from its English-language TV counterpart as well as a somewhat different setup.
Click to view DaleConGana.comThe series, called “Dale con Ganas,” or “Give It Your All,” is inspired by “The Biggest Loser,” the weight-loss challenge that appears on Tuesday nights on NBC. “Dale con Ganas” is scheduled to run for 12 weeks at 10 p.m. Wednesday on the Univision network.
Dave Broome and his company, 25/7 Productions, which are among the producers of “The Biggest Loser,” are co-producing “Dale con Ganes” along with Estefan Film & Television Productions, in collaboration with the Univision Studios division of Univision Communications.
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